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TOP > Pearl 明珠台

二月 16

全球最大社交網站Facebook近日申請上市,尋求集資50億美元,集資額是有紀錄以來最多的互聯網公司。Facebook去年的收入達37億美元,淨利潤有6.68億美元,市值介乎750億至1000億美元,被視為最有影響力的新商機。Facebook的創辦和發展背後,代表著一個神話和機遇。

明珠台2月20日星期一晚9:40播映的《Mark Zuckerberg Inside Facebook》《 中文譯名:登入FB》紀錄片中,觀眾可以近距離認識今年只有27歲的Facebook創辦人Mark Zuckerberg傳奇上半生:如何由一名寂寂無名、在美國哈佛大學主修心理和電腦的大學生,因為創立Facebook,搖身一變成為億萬富翁。

Zuckerberg在發祥地矽谷接受訪問,透露了他的心路歷程:如何在哈佛宿舍成立Facebook?期間所遇到的困難和挑戰?後來為何會決定停學,走到矽谷找尋投資者,協助自己籌組公司?還有在短短七年內白手興家,除了得到財富外,更影響了全球很多人生活模式的個人感受等…他的員工和Facebook高層在接受訪問時,都異口同聲稱讚他是天才,視他為明星偶像。

Facebook是目前最大的社交網站之一,用戶超過8億,超過一半是活躍用戶,是很多人生活中不可或缺的部分:每天登入,更新網誌和相片集,與家人、朋友分享生活拾趣,找尋名人、明星的最新動向,還有潮流資訊,生活情報,購物好去處,各類商品或品牌的活動與交易場所。近年還加上新功能,讓用戶下載遊戲和Apps。廣受歡迎的Facebook已成為一棵「高智能搖錢樹」,他的競爭對手Google對它虎視眈眈;而Microsoft亦曾提出用150億美元收購Facebook,卻遭Zuckerberg堅決拒絕。

節目內亦探討了Facebook被人詬病的一面,對它的商業模式和實際價值存疑。部分商家和品牌把Facebook視為市場調查的數據庫,但它的真確性令業界質疑;也有學者指Facebook雖然能夠令分隔異地的家人朋友保持聯絡,但網絡上的朋友,變得虛擬不實,更有人利用Facebook製做假身分,行騙犯案。

Facebook is one of the world’s greatest social network giant. Mark Zuckerberg, the founder of Facebook, is planning a US$5 billion (HK$39 billion) IPO in New York, valuing the company at up to US$100 billion.

《Mark Zuckerberg Inside Facebook》(on air date & time:20/2,9:40p.m,Pearl) will show you Mark Zuckerberg’s journey from Harvard psychology and computer science student to being the founder of one of the most influential new businesses in the world in seven action-packed years is the stuff of legend.

With an exclusive interview with Zuckerberg himself and access to Facebook’s offices in Silicon Valley and its most senior staff, this documentary tells the story of Mark Zuckerberg’s extraordinary rise, and examines his new challenge in combining his idealistic vision of a more open world with the business potential that Facebook now represents.

Facebook has already acquired more than 800 million users. Half of them log on to the site every day to communicate with family, friends, acquaintances, celebrities, businesses and brands. Now Facebook looks set to turn itself into the next high tech moneymaking machine.

Still only 27 years old, Zuckerberg has resolutely refused increasingly lucrative offers to buy the business – turning down a reported $15 billion from Microsoft, for instance. He has pursued a strategy of making it ever easier to share an increasing range of content on Facebook – from posting news and photographs, to playing games and downloading other apps.

The film follows his journey from Harvard university to the student house in Silicon Valley made famous in the Social Network movie. And it relates how he acquired investors and built the company from start-up to colossus in just a few short years.

Facebook is said to be worth up to $100 billion, but can its business model really justify the valuation? While the ad industry is buying into Facebook’s claims for the value of linking products with the recommendations of friends, some question the effectiveness of Facebook’s advertising model.

The film explains how Facebook can act as a giant market research database to target ads to specific groups of consumers, and why businesses now also appear on Facebook acting almost as people’s friends.

And it asks what all that time on Facebook is doing to our real-world relationships. We may stay in touch with more distant acquaintances, but what effect is that having on our closest relationships?

As the company heads towards a likely stock market flotation next year, the film examines the threats to Facebook, from Google and others, and assesses the critical role that Zuckerberg himself plays in determining its prospects.

Mark Zuckerberg, founder of Facebook

Mark Zuckerberg, founder of Facebook

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