Mainland China

上海翡翠東方傳播有限公司(TVBC)

2015.04.15 @ Mainland China


上海翡翠東方傳播有限公司(TVBC)是由香港電視廣播有限公司(TVB)、華人文化產業投資基金(CMC),上海東方傳媒集團有限公司(SMG)共同成立的合資公司。於2012年8月8日,上海翡翠東方傳播有限公司正式成立,以「傳承娛樂精髓、弘融華人生活」為核心理念,負責TVB在內地包括廣告、影視劇投資、版權發行、節目製作、藝人合作、公關活動、新媒體專案開發、文化演藝專案投資等全部業務。

Television Broadcasts China (TVBC) is the joint venture of Television Broadcasts Limited (TVB), China Media Capital (CMC), and Shanghai Media Group (SMG). TVBC was officially established on 8 August 2012, which is founded in Chinese culture, and focuses on entertainment, while showing their audience a representation of Chinese life. TVBC is responsible for the business of TVB in the Mainland market, including advertising, film and TV drama investment, programming license issues, programs production, artistes cooperation, PR events, new media projects development, culture and art projects investment and other business.

  • 影視劇投資 Film and TV Drama Investment

協助TVB立足國內市場,投資研發新影視作品。
Assist TVB to develop in the Mainland market, and to invest in new film and TV projects.

  • 版權發行 Programme Licensing

負責分發TVB電視劇和綜藝節目在內地傳統和新媒體平臺發行業務。
Distribute TVB dramas and non-dramasto traditional and new media channels in the Mainland and operate programme licensing.

  • 節目製作 Programme Production

研發、製作除影視劇以外的各類綜藝、紀實類節目。
Develop and produce all kinds of variety shows, entertainment programs and documentaries, besides films and TV dramas.

  • 藝人經紀 Artiste Management

在內地市場推廣TVB藝人,同時發掘新面孔,尋求多元化藝人發展,提高藝人知名度及海外合作機會。
Conduct the packaging and promotion of TVB’s artistes in China market, while explore new artistes and seek diversified opportunities for them.

  • 廣告 Advertising

負責開展TVB平臺上的常規廣告投放、劇集及欄目冠名、劇集內產品植入等。
Responsible for TVB’s routine advertising, title sponsor, and product placement in TV dramas.

  • 公關活動 PR Events

整合TVB資源為品牌客戶提供一站式多媒體宣傳與推廣,為內地粉絲提供與TVB明星零距離接觸的機會。
Integrate TVB’s resources to provide one-stop multi-media services for all kinds of brands, and enable mainland fans to interact with TVB artistes face-to-face.

  • 新媒體專案開發 New Media Projects Development

依託TVB豐富資源, 拓展包括互聯網視頻、移動視頻在內的各類新媒體合作項目,與中國移動合作開發iTVB項目,在各類手機、平版電腦等移動終端上提供TVB影視劇、明星互動平臺、港澳生活娛樂資訊等內容。
Develop all kinds of new media projects with rich resources of TVB. ITVB, the new App product for mobile and pad, is launched with the cooperation with China Mobile, providing great amount of TVB dramas, interactive platforms with TV stars and the latest life and entertainment information of Hong Kong and Macau.

  • 文化演藝專案投資 Culture and Art Projects Investment

與國內知名演出製作公司合作投資並運作音樂劇等各類文化演藝項目。
Cooperate with well-known production companies to co-invest types of musical and cultural arts projects.