Ad Specification

TVB Apps Family (Thunder & Lightning, Rainbow, Wave)

Thunder & Lightning (myTV)
- click here for specification details
- click here for HTML5 guideline

Rainbow (myTV)
- click here for specification details

Wave (myTV)
- click here for specification details

updated at 2013.08.01


TVB Apps Family (In-stream Ad, POP-up Ad, Banner Ad)

1) In-stream Ad (myTV, TVB News, TVB Finance, myWorldCup)

  • 1 video file must be provided

Video resolution:

  • 16:9 (1280W x 720H) or
  • 4:3 (960W x 720H)

File format:

  • H.264/ mpeg4 AVC

File size:

  • max. 10MB,

Video bitrate:

  • min. 1404kbps

Frame rate:

  • 25fps

Audio bitrate:

  • Stereo 44.1Hz and 96kbps,

Audio setting:

  • Normal Peak: 5(-16dBFS)
  • Full Range: 2-6 (-28~ -12dBFS)

Material guideline:

  • Click-through URL is not allowed
  • 3rd party ad serving tag is not allowed

Submission deadline:

  • All ads must be submitted at least 3 working days prior to campaign launch

Important note:

  • Duration: no buffer for video duration of each commercial. i.e. if an order is confirmed 30sec video, client should submit an exact 30sec video. Otherwise, it would be rejected
  • Audio Level: if audio is out of the above audio range, it would be rejected

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2) POP-up Ad (TVB fun, myTV, TVB News, TVB Finance, TVB Zone, myWorldCup)

TVB fun

  • 1 material must be provided
  • Dimension:

    File format/ size:

    • Must provide (.gif or .jpg) still image
    • max. 50KB

    Close button:

    • A 30 x 30 pixel close button will be placed on the top-left corner of an ad by default of the app (not required in the creative)
    • When the user clicks it, the app will return to the content
    • Close behavior is handled by the app; please ensure that no advertiser branding or call-to-action content is present at this location

    Material guideline:

    • 1 click-through URL is allowed for each POP-up Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    myTV

    • 3 materials must be provided

    Dimension:

    File format/ size:

    • Must provide (.gif or .jpg) still image
      - max. 50KB for mobile
      - max. 150KB for tablet

    Close button:

    • A 30 x 30 pixel close button will be placed on the top-left corner of an ad by default of the app (not required in the creative)
    • When the user clicks it, the app will return to the content
    • Close behavior is handled by the app; please ensure that no advertiser branding or call-to-action content is present at this location

    Material guideline:

    • 1 click-through URL is allowed for each set of POP-up Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    TVB News

    • 1 material must be provided

    Dimension:

    File format/ size:

    • Must provide (.gif or .jpg) still image
      - max. 50KB
    Close button:
    • A 30 x 30 pixel close button will be placed on the top-left corner of an ad by default of the app (not required in the creative)
    • When the user clicks it, the app will return to the content
    • Close behavior is handled by the app; please ensure that no advertiser branding or call-to-action content is present at this location

    Material guideline:

    • 1 click-through URL is allowed for each POP-up Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    TVB Finance

    • 1 material must be provided

    Dimension:

    File format/ size:

    • Must provide (.gif or .jpg) still image
      - max. 50KB

    Close button:

    • A 30 x 30 pixel close button will be placed on the top-left corner of an ad by default of the app (not required in the creative)
    • When the user clicks it, the app will return to the content
    • Close behavior is handled by the app; please ensure that no advertiser branding or call-to-action content is present at this location

    Material guideline:

    • 1 click-through URL is allowed for each POP-up Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    TVB Zone

    • 1 material must be provided

    Dimension:

    File format/ size:

    • Must provide (.gif or .jpg) still image
      - max. 50KB

    Close button:

    • A 30 x 30 pixel close button will be placed on the top-left corner of an ad by default of the app (not required in the creative)
    • When the user clicks it, the app will return to the content
    • Close behavior is handled by the app; please ensure that no advertiser branding or call-to-action content is present at this location

    Material guideline:

    • 1 click-through URL is allowed for each POP-up Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    myWorldCup

    • 2 materials must be provided

    Dimension:

    File format/ size:

    • Must provide (.gif or .jpg) still image
      - max. 50KB for mobile
      - max. 150KB for tablet

    Close button:

    • A 30 x 30 pixel close button will be placed on the top-left corner of an ad by default of the app (not required in the creative)
    • When the user clicks it, the app will return to the content
    • Close behavior is handled by the app; please ensure that no advertiser branding or call-to-action content is present at this location

    Material guideline:

    • 1 click-through URL is allowed for each set of POP-up Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    _______________________________________________________________________________

    3) Banner Ad (TVB fun, myTV, TVB News, TVB Finance, myWorldCup)

    TVB fun

    • 1 material must be provided

    Dimension:

    • Banner Ad: 320 (W) x 50 (H)

    File format/ size:

    • Must provide (.gif or .jpg) still image
      - max. 20KB for Banner Ad
      - max. 100KB for Landing Page

    Material guideline:

    • 1 click-through URL is allowed for each banner Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    myTV

    • 3 materials must be provided

    Dimension:

    • Mobile: 320 (W) x 50 (H)
    • Tablet:
      Portrait - 768 (W) x 90 (H)
      Landscape - 1024 (W) x 90 (H)

    File format/ size:

    • Must provide (.gif or .jpg) still image
    • max. 20KB for mobile
    • max. 60KB for tablet

    Material guideline:

    • 1 click-through URL is allowed for each set of Banner Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    TVB News

    • 1 material must be provided

    Dimension:

    • Banner Ad: 320 (W) x 50 (H)

    File format/ size:

    • Must provide (.gif or .jpg) still image
    • max. 20KB

    Material guideline:

    • 1 click-through URL is allowed for each Banner Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    TVB Finance

    • 1 material must be provided

    Dimension:

    • Banner Ad: 320 (W) x 50 (H)

    File format/ size:

    • Must provide (.gif or .jpg) still image
    • max. 20KB

    Material guideline:

    • 1 click-through URL is allowed for each Banner Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    myWorldCup

    • 2 materials must be provided (1 for Mobile and 1 for Tablet)

    Dimension:

    • Option 1
      Mobile: 640 (W) x 100 (H)
      Tablet: Landscape - 1536 (W) x 135(H)
    • Option 2
      Mobile: 640 (W) x 200 (H)
      Tablet: Landscape - 1536 (W) x 270 (H)
    • Option 3
      Mobile: 640 (W) x 300 (H)
      Tablet: Landscape - 1536 (W) x 405 (H)

    File format/ size:

    • Must provide (.gif or .jpg) still image
    • Option 1
      Max. 45KB for Mobile
      Max. 60KB for Tablet
    • Option 2
      Max. 55KB for Mobile
      Max. 75KB for Tablet
    • Option 3
      Max. 65KB for Mobile
      Max. 90KB for Tablet

    Material guideline:

    • 1 click-through URL is allowed for each set of Banner Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

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    updated at 2014.04.23


    myTV Info (資訊) Wallpaper

    Dimension:

    • Wallpaper Image - 1400 (W) x mix 1400 (H)
    • Core Advertisement Area - 975 (W) x 805 (H)
    • Hyperlink Area - 975 (W) x 100 (H)

    File Format / Size:

    • Adobe Photoshop PSD or JPG file format
    • Should be in 72 dpi resolution, RGB file(.gif or .jpg), maximum 250KB

    Submission Deadline:

    • All ads must be submitted at least 5 working days prior to campaign launch
    • 3rd party ad serving tag is not allow

    Additional Information:

    • The full creative content width, 1400 pixel, may not display in smaller browser window
    • The visual result could be better for users with 1440W x 900H displays or higher browser window
    • The major advertisement message should be positioned on the top of Core Advertisement Area, i.e. the Hyperlink area - 975(W) x100(H)
    • The hyperlink area is fixed position on the top of video player (975W x 100H)

     

     

     

    updated at 2011.11.01


    myTV Video/ myTV Live Video Wallpaper

    Dimension:
    • Wallpaper Image - 1400 (W) x 805 (H)
    • Core Advertisement Area - 975 (W) x 655 (H)
    • Hyperlink area - 975 (W) x 100 (H)

    File Format / Size:

    • Should be in 72 dpi resolution, RGB file
    • (.jpg), maximum 200KB                                      

    Controls/Guidelines: 

    Submission Deadline:

    • All ads must be submitted at least 5 working days prior to campaign launch
    • 3rd party ad serving tag is not allowed

    Additional Information:

    • The full creative content width, 1400 pixel may not display in smaller browser window
    • The visual result could be better for users with 1440W x 900H displays or higher browser window
    • The major advertisement message should be positioned on the top of Core Advertisement Area, i.e. the Hyperlink Area - 975W x 100H

     

    Download Photoshop PSD file (MyTV Video Wallpaper Template)- updated at 2011.11.01

    Layout of Dimension

    Image of Dimension

    Display Resolution

     

     

    updated at 2011.11.11


    Crazy Ad

    1.  Mini Banner is the default Landing Unit for Crazy Ad on tvb.com front page and myTV home page. (Sample Link - tvb.com front page, myTV home page) 

    • Dimension:
      975 (W) x 450 (H) for Floating Area +
      300 (W) x 100 (H) for Landing Unit at Mini Banner
    • File Format / Size:
      Mini Banner (300W x 100H) - (.swf), maximum 50KB
      Floating Area (975W x 450H) - (.swf & .fla), maximum 200KB
      Must provide backup image (.gif or .jpg), maximum 50KB

    2. Super Banner is the default Landing Unit for Crazy Ad on myTV index pages (Sample Link - myTV index page)

    • Dimension:
      975 (W) x 450 (H) for Floating Area + 
      975 (W) x 100 (H) for Landing Unit at Super Banner
    • File Format / Size:
      Super Banner (975W x 100H) - (.swf), maximum 50KB
      Floating Area (975W x 450H) - (.swf & .fla), maximum 200KB
      Must provide backup image(.gif or .jpg), maximum 50KB

    Replay () and Close Button (): 

    • Replay button will display on right-bottom corner of Landing Unit by default that is set by tvb.com

    Replay Button on Mini Banner

    Replay Button on Super Banner

    • Close button will display on the right-top corner of Floating Area by default that is set by tvb.com

    Close Button on Floating Area

    • Customize button image is allowed
      Dimension: 58 (W) x 23 (H)
      File Format / Size: .jpg or .jpeg or .png, maxmum 8KB

    Control Guidelines: 

    • Floating Ads cannot obstruct the logo of tvb.com and header bar at any time
    • Floating Ads cannot be larger than 300W x 300H or 90,000 pixels
    • Background of the Floating Ads must be transparent all time
    • Maximum 10 seconds play time
    • All Floating Ads must expand from and reside into the Mini Banner (300W x 100H) / Super Banner (975W x 100H)
    • Frequency capped at once per user per 6 hours for daily exclusive booking or once per user per day for impression based booking

    Flash Guidelines:

    • Flash version: 7, 8 or 9
    • Click TAG command must be attached to button object and called on Release (please click here for more details)
    • Frame rate may not exceed 18 frames per second due to animation performance considerations.  Banners that exceed 18 frames per second will not be accepted
    • All text must be converted into image
    • For more details refer to Flash Spec & Guidelines 

    Submission Deadline:

    • All ads must be submitted at least 5 working days prior to campaign launch
    • One additional working day is required for 3rd party ad serving tag (only for Mini Banner)

     

     

     

    updated at 2012.06.06