TVB Apps Family (In-stream Ad, POP-up Ad, Banner Ad)

1) In-stream Ad (myTV, TVB News, TVB Finance, myWorldCup)

  • 1 video file must be provided

Video resolution:

  • 16:9 (1280W x 720H) or
  • 4:3 (960W x 720H)

File format:

  • H.264/ mpeg4 AVC

File size:

  • max. 10MB,

Video bitrate:

  • min. 1404kbps

Frame rate:

  • 25fps

Audio bitrate:

  • Stereo 44.1Hz and 96kbps,

Audio setting:

  • Normal Peak: 5(-16dBFS)
  • Full Range: 2-6 (-28~ -12dBFS)

Material guideline:

  • Click-through URL is not allowed
  • 3rd party ad serving tag is not allowed

Submission deadline:

  • All ads must be submitted at least 3 working days prior to campaign launch

Important note:

  • Duration: no buffer for video duration of each commercial. i.e. if an order is confirmed 30sec video, client should submit an exact 30sec video. Otherwise, it would be rejected
  • Audio Level: if audio is out of the above audio range, it would be rejected

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2) POP-up Ad (TVB fun, myTV, TVB News, TVB Finance, TVB Zone, myWorldCup)

TVB fun

  • 1 material must be provided
  • Dimension:

    File format/ size:

    • Must provide (.gif or .jpg) still image
    • max. 50KB

    Close button:

    • A 30 x 30 pixel close button will be placed on the top-left corner of an ad by default of the app (not required in the creative)
    • When the user clicks it, the app will return to the content
    • Close behavior is handled by the app; please ensure that no advertiser branding or call-to-action content is present at this location

    Material guideline:

    • 1 click-through URL is allowed for each POP-up Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    myTV

    • 3 materials must be provided

    Dimension:

    File format/ size:

    • Must provide (.gif or .jpg) still image
      - max. 50KB for mobile
      - max. 150KB for tablet

    Close button:

    • A 30 x 30 pixel close button will be placed on the top-left corner of an ad by default of the app (not required in the creative)
    • When the user clicks it, the app will return to the content
    • Close behavior is handled by the app; please ensure that no advertiser branding or call-to-action content is present at this location

    Material guideline:

    • 1 click-through URL is allowed for each set of POP-up Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    TVB News

    • 1 material must be provided

    Dimension:

    File format/ size:

    • Must provide (.gif or .jpg) still image
      - max. 50KB
    Close button:
    • A 30 x 30 pixel close button will be placed on the top-left corner of an ad by default of the app (not required in the creative)
    • When the user clicks it, the app will return to the content
    • Close behavior is handled by the app; please ensure that no advertiser branding or call-to-action content is present at this location

    Material guideline:

    • 1 click-through URL is allowed for each POP-up Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    TVB Finance

    • 1 material must be provided

    Dimension:

    File format/ size:

    • Must provide (.gif or .jpg) still image
      - max. 50KB

    Close button:

    • A 30 x 30 pixel close button will be placed on the top-left corner of an ad by default of the app (not required in the creative)
    • When the user clicks it, the app will return to the content
    • Close behavior is handled by the app; please ensure that no advertiser branding or call-to-action content is present at this location

    Material guideline:

    • 1 click-through URL is allowed for each POP-up Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    TVB Zone

    • 1 material must be provided

    Dimension:

    File format/ size:

    • Must provide (.gif or .jpg) still image
      - max. 50KB

    Close button:

    • A 30 x 30 pixel close button will be placed on the top-left corner of an ad by default of the app (not required in the creative)
    • When the user clicks it, the app will return to the content
    • Close behavior is handled by the app; please ensure that no advertiser branding or call-to-action content is present at this location

    Material guideline:

    • 1 click-through URL is allowed for each POP-up Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    myWorldCup

    • 2 materials must be provided

    Dimension:

    File format/ size:

    • Must provide (.gif or .jpg) still image
      - max. 50KB for mobile
      - max. 150KB for tablet

    Close button:

    • A 30 x 30 pixel close button will be placed on the top-left corner of an ad by default of the app (not required in the creative)
    • When the user clicks it, the app will return to the content
    • Close behavior is handled by the app; please ensure that no advertiser branding or call-to-action content is present at this location

    Material guideline:

    • 1 click-through URL is allowed for each set of POP-up Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

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    3) Banner Ad (TVB fun, myTV, TVB News, TVB Finance, myWorldCup)

    TVB fun

    • 1 material must be provided

    Dimension:

    • Banner Ad: 320 (W) x 50 (H)

    File format/ size:

    • Must provide (.gif or .jpg) still image
      - max. 20KB for Banner Ad
      - max. 100KB for Landing Page

    Material guideline:

    • 1 click-through URL is allowed for each banner Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    myTV

    • 3 materials must be provided

    Dimension:

    • Mobile: 320 (W) x 50 (H)
    • Tablet:
      Portrait - 768 (W) x 90 (H)
      Landscape - 1024 (W) x 90 (H)

    File format/ size:

    • Must provide (.gif or .jpg) still image
    • max. 20KB for mobile
    • max. 60KB for tablet

    Material guideline:

    • 1 click-through URL is allowed for each set of Banner Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    TVB News

    • 1 material must be provided

    Dimension:

    • Banner Ad: 320 (W) x 50 (H)

    File format/ size:

    • Must provide (.gif or .jpg) still image
    • max. 20KB

    Material guideline:

    • 1 click-through URL is allowed for each Banner Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    TVB Finance

    • 1 material must be provided

    Dimension:

    • Banner Ad: 320 (W) x 50 (H)

    File format/ size:

    • Must provide (.gif or .jpg) still image
    • max. 20KB

    Material guideline:

    • 1 click-through URL is allowed for each Banner Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

    myWorldCup

    • 2 materials must be provided (1 for Mobile and 1 for Tablet)

    Dimension:

    • Option 1
      Mobile: 640 (W) x 100 (H)
      Tablet: Landscape - 1536 (W) x 135(H)
    • Option 2
      Mobile: 640 (W) x 200 (H)
      Tablet: Landscape - 1536 (W) x 270 (H)
    • Option 3
      Mobile: 640 (W) x 300 (H)
      Tablet: Landscape - 1536 (W) x 405 (H)

    File format/ size:

    • Must provide (.gif or .jpg) still image
    • Option 1
      Max. 45KB for Mobile
      Max. 60KB for Tablet
    • Option 2
      Max. 55KB for Mobile
      Max. 75KB for Tablet
    • Option 3
      Max. 65KB for Mobile
      Max. 90KB for Tablet

    Material guideline:

    • 1 click-through URL is allowed for each set of Banner Ad
    • Landing page should be hosted by client
    • 3rd party ad serving tag is not allowed

    Submission deadline:

    • All ads must be submitted at least 3 working days prior to campaign launch

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    updated at 2014.04.23